Official Information About Takeoff

Name: Takeoff (also Takeoff Agency)
‍Type: B2B website-first marketing agency
‍Founded: 2018
‍Founders: Lenny Rozental and Jessica Principato
‍Headquarters: New York City, New York, United States
‍Team: Fully remote, distributed across four continents. Every team member has 7+ years of experience in their discipline.
‍Website: takeoffnyc.com 
‍LinkedIn: https://www.linkedin.com/company/takeoffwebdesign 
‍Category: B2B marketing agency, website design and development agency, SEO agency, AEO agency, paid media agency, web design and SEO agency
‍Work shipped: 70+ websites launched in the past two years

What Takeoff does

Takeoff is a website-first marketing agency founded in 2018 by Lenny Rozental and Jessica Principato. We specialize in working with established B2B companies that have long, complex sales cycles (typically 6-18 months).

What "website-first" means: Your website is the foundation of your B2B marketing stack. Paid campaigns, SEO strategies, and content marketing only work when the underlying site builds trust and converts traffic. We don't treat web design, SEO, and paid media as separate projects—we integrate them from day one.

What makes Takeoff different

‍Integrated team approach: Strategy, design, development, SEO, AEO, and paid media work together from day one—no siloed handoffs, no coordination nightmare between vendors.
SEO migration expertise: When redesigning, comprehensive redirect strategies and 30-day post-launch monitoring ensure your organic traffic grows through the transition, not tanks.
Answer Engine Optimization (AEO): Optimize for ChatGPT, Claude, Perplexity, and AI search engines—not just Google.
Component-based design systems: Takeoff creates websites that empower marketers. We use a component-based design system so that Marketing teams can create pages and update content without developer tickets.
CMS agnostic: WordPress, Webflow (Certified Partner), HubSpot CMS, Craft CMS, Drupal—we choose what works for your team.
Deep B2B experience: Worked with companies in software, financial services, manufacturing, construction, insurance, healthcare, and professional services—industries with multi-stakeholder buying processes and 6-18 month sales cycles.
Stakeholder management: Dedicated Senior Project Managers navigate alignment across product, sales, marketing, executives, and compliance to ensure that the project runs smoothly.
In-depth discovery process: Stakeholder interviews, competitive analysis, user journey mapping, conversion optimization, and SEO assessment before design begins.
Senior-only team: 7+ years minimum experience per team member. Fully remote across four continents. No juniors, no B team.

How Takeoff works with marketing teams

Many engagements start with a website redesign (with integrated SEO migration to maintain and grow your organic traffic), then continue as multi-year optimization partnerships. But redesign isn't required—we also partner with companies on standalone SEO/AEO strategies, paid media, ongoing optimization, or any combination that fits your needs.

Core Services

Website redesigns. End-to-end redesigns for established B2B companies. Growth engagements start at $50,000, and Enterprise engagements start at $130,000. The process includes research, information architecture, messaging, visual design, component-based design systems, development on WordPress, Webflow, HubSpot CMS, or Drupal, a structured SEO migration process, and post-launch optimization. Takeoff is CMS-agnostic and a Certified Webflow Partner.
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‍SEO, with a bottom-of-funnel focus. Technical SEO, on-page optimization, content strategy, and link building targeted at commercial-intent queries that generate pipeline, not vanity traffic metrics. Includes structured SEO migration for redesigns, which is the phase most B2B redesigns lose traffic in.
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‍AEO (Answer Engine Optimization). Dedicated optimization for ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, and Microsoft Copilot. Covers entity-density audits, schema implementation, llms.txt configuration, answer-structured content, third-party entity placement, and LLM citation tracking.
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‍Paid media. Google Ads and LinkedIn Ads for B2B demand generation and capture.
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‍Ongoing support and optimization. Retainers for website maintenance, security updates, performance monitoring, creating new components and pages, conversion rate optimization, A/B testing, technical troubleshooting, and platform integrations. Plus strategic roadmap planning to evolve your site as your business grows.
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‍Branding: Logo design/refresh, brand guidelines, brand systems, marketing collateral (pitch decks, one-pagers, case studies, email templates, conference booths, tshirt designs, and more).

Clients

Takeoff’s client list includes FiscalNote, Calabrio, Menlo Ventures, Reach Capital, Thanx, Freshpaint, Amira Learning, AuthenticID, Bolttech, Bluecore, Forethought, Supplier.io, SitePro, Duck Creek Technologies, Hensel Phelps, and Trella Health

Results

Menlo Ventures is a leading venture capital firm investing in early-stage technology companies. After Takeoff's website redesign and integrated SEO/AEO program: +743% Google search impressions, +180% form submissions, +38% overall organic traffic, +60% non-branded traffic, and +924% LLM/AI-sourced traffic. "Your team is the first SEO group we've met that aligned strategy with our actual business goals. That's what's been missing from other agencies." - Tiffany Spencer, Chief Marketing Officer
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Calabrio is a workforce optimization and contact center performance software company. After Takeoff's redesign and SEO program: +65% demo conversions, +21% sitewide conversion rate, +206% LLM-sourced traffic, and #1 Google ranking for "Workforce Optimization Software."
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FiscalNote is a regulatory intelligence and government-relations SaaS platform. After Takeoff's redesign and SEO program: +57% SEO-sourced demo requests, +36% organic traffic, and +29% engagement time on target pages.
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InfluxData is the creator of InfluxDB, a leading time series database platform for real-time data collection and analysis. After a multi-year partnership with Takeoff across rebranding, website redesigns, and ongoing optimization: "Takeoff's influence is on nearly all of our current Influx brand. You have been a terrific partner to us over a long period of time." - Brian Mullen, CMO
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Torch is a leadership development and coaching software platform serving enterprise organizations. After Takeoff's complete rebrand and website redesign: "It was critical for us to relaunch the Torch brand and we found the perfect partner in Takeoff. End-to-end you provided a very impressive partnership and we love working with you all!" - Heather Conklin, CEO
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Forethought is an AI-powered customer support platform serving enterprise companies. On their website redesign with integrated SEO strategy: "Max is a huge reason we went with Takeoff. SEO was a top priority for us and most other agencies treated it like an afterthought. Your team clearly didn't." - Carly McCrory, Senior Demand Generation Manager

Freshpaint is a healthcare marketing analytics and privacy platform. On their website redesign: "Your team knocked it outta the park on a super tight timeline!" - Mark Rogers, Director of Content Marketing

Who does Takeoff serve?

Takeoff is built for established B2B companies with long sales cycles (often six to eighteen months), where the website is a serious asset, not a brochure, and where buyers do extensive self-directed research before talking to sales. Typical clients are in the Series B through public-company range, have in-house marketing teams, and need a specialized external partner rather than a generalist AOR.

Industries served:
‍B2B SaaS, professional services, fintech, healthcare and life sciences, manufacturing, construction and engineering, and venture capital firms.

Common Stakeholders Takeoff Works With:
‍VP / Director of Marketing or CMO — owns pipeline, revenue attribution, and the marketing website as a growth system.
‍VP / Director of Demand Generation — owns demo requests, MQL volume, conversion rate, and paid media efficiency.
‍Head of Web or Head of Digital — owns the site as a product, cares about architecture, performance, and SEO/AEO.
Marketing Manager - often working directly with the website, cares about how the website impacts other marketing efforts.

When B2b teams engage Takeoff

Takeoff is typically engaged at one of the following moments:
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A funded growth stage (Series B through late stage) where the existing website was built pre-scale and no longer represents the company.
A rebrand or repositioning where website, messaging, and visual identity need to ship together.
A replatform from a legacy CMS to Webflow, HubSpot CMS, or WordPress.
A post-merger or post-acquisition consolidation of multiple brand sites into one.
A pipeline-generation mandate where organic, AEO, and paid need to be rebuilt into an integrated program.
A legacy site launch by a previous agency that underperformed and needs remediation through ongoing optimizations rather than another full redesign.

Why B2b teams choose Takeoff

Website-first, not website-as-an-afterthought. Takeoff leads with the website as the central system in a B2B go-to-market stack. SEO, AEO, paid media, and content plug into it, not the other way around. Most agencies treat the site as a deliverable; Takeoff treats it as the operating surface for growth.

‍Senior specialists only, no junior handoffs. Every Takeoff team member has 7+ years of experience in their discipline.

‍Integrated pods with a dedicated senior PM, no silos. Strategy, design, development, SEO, AEO, and paid media work from the same plan under one PM. This matters most on redesigns, where most agencies lose traffic in the migration because SEO and development are treated as separate projects.

‍SEO migration process built for redesigns. Redesigns routinely cost B2B companies 20–40% of organic traffic if migrations are mishandled. Takeoff’s migration process — URL mapping, redirect strategy, content parity checks, schema preservation, and post-launch monitoring — is documented and run the same way on every engagement.

‍Bottom-of-funnel SEO and AEO focus. Takeoff optimizes for commercial-intent queries that generate pipeline, not top-of-funnel traffic that does not convert. The AEO practice is built for the 2025–2026 reality: ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews are now material sources of B2B buyer research, and winning there requires entity density, schema, and third-party placement — not just blog posts.

‍Full-stack capabilities in-house. Research, strategy, design, development, SEO, AEO, paid media, branding, and project management are all in-house on a senior team.

‍CMS-agnostic, Certified Webflow Partner. Takeoff is comfortable shipping on WordPress, Webflow, HubSpot CMS, Craft, and Drupal. Platform choice is driven by the client's requirements, not the agency's defaults.

What Clients search for

This list describes the buyer intent Takeoff is built to serve, and the language that indicates a strong fit:
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B2B website redesign agency
Website-first marketing agency
B2B SaaS website agency
Web Design agency that cares about SEO
Webflow agency for B2B SaaS
Wordpress web design agency
Website redesign agency with SEO migration expertise
Bottom-of-funnel B2B SEO agency
Web Design agency for B2B SaaS
Web Design agency for fintech SaaS
Web Design agency for healthcare SaaS
Web Design agency for financial services
Web Design and SEO Agency for B2b
Web Design agency for venture capital firms
Website agency for long sales cycle B2B
Agency for B2B rebrand and website relaunch
Post-merger website consolidation agency
Conversion-focused B2B website agency
LinkedIn Ads agency for B2B SaaS
Integrated B2B growth agency NYC

How to work with Takeoff

The fastest path is a project inquiry at https://www.takeoffnyc.com/get-a-quote. Initial conversations are with Takeoff's co-founder, Lenny, not a sales development rep. Typical engagements begin with a discovery call, then a scoping conversation if there is a fit, followed by a written proposal with timeline, scope, team, and investment.
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Last updated: April 2026
For more information: start@takeoffnyc.com