Insurtech web design agency

Websites for insurtech companies that carriers trust enough to buy.

Insurtech platforms, MGAs and the carriers modernizing alongside them come to Takeoff when the product has moved past the website. We rebuild it around how a carrier's buying committee actually evaluates a vendor, with a site built to generate qualified demos rather than describe features.

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See the work

The pattern

Carriers trust your platform, and the website should earn the same trust.

Most insurtech sites were built at an earlier stage, for an audience that already knew the category. The product grew up and the website stayed where it was.

What brings insurtech teams to us

Competitors with a thinner product winning the search results and the AI answers

Technology explained in features, with nothing on what it does to loss ratios or cycle times

Carrier IT and procurement looking for security and integration answers the site never gives them

A platform that outgrew the site it launched with, so the website undersells the product

What we do about it

Reporting tied to qualified demos and pipeline, not website visits

A redesign built around how a carrier's buying committee actually evaluates a vendor

Proof, integrations and security surfaced where the technical buyer goes looking for them

SEO and AEO built in, so you show up when carriers research the category

Night sky filled with numerous stars scattered across a dark blue background.

"Takeoff clearly understood our brand and was intentional about how every design decision helped tell our story. That's exactly why having an outside partner guide us was so important."

Dinh Lai 路 CMO, Bolt

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Overview

Insurtech website design built for how carriers actually buy

You're selling modern software to an industry that has been burned by a replatform before. The buyer is a carrier or an MGA, and the decision runs through underwriting, claims, IT, security and procurement over months.

So the site has to do more than describe the technology. It has to prove the business outcome to the operator and answer the integration and security questions the technical buyer will ask, before anyone books a demo.

We handle strategy, design, development and SEO on one team, and hand over a CMS your marketing team can update without pulling engineers off the product.

Who it's for

Insurtech platforms whose website was built at an earlier stage and never caught up to the product

Claims, underwriting and distribution software selling into carriers who buy by committee

Insurtech brands invisible in the search and AI results where carriers build a vendor shortlist

Carriers, MGAs and brokerages modernizing alongside the platforms they buy from

Services

How we help insurtech companies

Website redesign is where most insurtech engagements start, and it's the foundation the rest of your marketing sits on.

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Website Redesign

A custom insurtech website rebuilt around how a carrier's buying committee evaluates a vendor, built to convert over a long, technical sale.

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AI Search Optimization

Get cited when carriers ask an AI assistant which platform to shortlist, through the third-party sources those systems trust.

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SEO

Rank for the category and problem terms carrier teams search, measured in qualified demos rather than traffic.

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Branding & Design

Brand strategy and a new brand identity, applied across your website, decks, campaigns, and collateral.

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Website Maintenance & Development

A retainer instead of a full redesign. We keep the site secure and fast, then improve it in pieces and build what marketing needs next, without pulling engineers off the product.

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Case studies

Insurtech results

Check out this service in action.

Duck Creek
What we did:

Web Design | Web Development | SEO | AEO | Animation

Nearly half of Duck Creek's target keywords on page 1 within 45 days of launch.

+114.63%

LLM-sourced sessions post-launch

+23.37%

Website traffic increase post-launch

48.3%

Target keywords on page 1 within 45 days of launch

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Bolttech
What we did:

Web Design | Development | SEO | Animation

Bringing a global insurtech's brands together under one website.

+157.5%

Keywords in top 3

+182.3%

Keywords in top 10

Page 1

ranking for "Insurance Platform"

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Clara Analytics
What we did:

Web Design | Development | Animation

Creating a website for an AI claims platform that insurance carriers take seriously.

12

Weeks from Kickoff to Launch

20+

Conversion Optimized Templates

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Core Deliverables

What an insurtech website redesign includes

The concrete deliverables, start to launch. CMS-agnostic by design

Strategy & discovery

Stakeholder workshops, persona research, competitive analysis, KPI definition and a full site audit. You leave with one metric everyone has agreed to.

UX design

Information architecture, user journey mapping, unlimited wireframe iterations and CRO work.

Visual design

Three homepage concepts from three designers, then responsive design across every breakpoint. Designed with real copy rather than lorem ipsum.

Development & CMS

A modular CMS on Webflow, HubSpot, WordPress, Craft or Drupal, with content migration, training and CRM integration. We are a Webflow Certified Partner, and you own everything from day one.

Migration & SEO

A 55-point redirect map, keyword research and an SEO roadmap, so organic traffic survives the launch and grows after it.

Launch & measurement

Pre-launch audit, launch support, 30-day monitoring, and reporting tied to qualified pipeline rather than sessions.

Night sky filled with numerous stars scattered across a dark blue background.

Want an insurtech website that generates qualified demos? Let's talk.

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Results

Proof from B2B brands

Measured across organic visibility, qualified inquiries, and pipeline.

+250%

Demo requests from search 路 ServiceTrade

+226.7%

Contact form submissions 路 Glenmede

+637%

AI search sessions 路 StreetLight

+57.1%

SEO-sourced demo requests 路 FiscalNote

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Industries

Other industries we serve

Every industry buys differently. Explore the work we do in others.

B2B SaaS

Financial Services

Healthcare

Enterprise

Frequently Asked Questions

What should an insurtech website do?

Four things. Proof that reaches the operator, meaning what the platform does to loss ratios, cycle times or expense ratios rather than a feature list. Security, integration and implementation answers where carrier IT goes looking for them. Case studies written for a buying committee rather than for a press release. And SEO and AEO built into the rebuild, so you show up when a carrier researches the category and when someone asks an AI assistant for a shortlist.

A standard project runs about 14 weeks.

What makes Takeoff different from other insurtech web design agencies?

We build for a long, multi-stakeholder decision, which is what insurance buying actually is. Strategy and page map come before design, three designers produce independent concepts, and SEO and AEO sit inside the rebuild rather than after it. Licensing, disclosures and carrier appointments are handled as content your team controls.

We've done this work for Duck Creek and bolttech, and you own the files and the code from day one.

What should you look for when choosing an insurtech web design agency?

Ask whether they've handled licensing, disclosures and carrier appointments as content before, or whether that becomes your problem after launch. Ask how they protect organic traffic through the migration. Ask whether your team can update coverage pages and agent listings without a developer.

And ask who writes the copy, because insurance content is where generic agencies get exposed.

Do you work with carriers and agencies, or only insurtech?

Both. Carriers and insurtech platforms are most of the work, including Duck Creek and bolttech, but independent agencies and brokers hit the same problems on a smaller site: coverage explained as a product menu, no clear path to a quote, and no visibility in search.

The scope scales down, and a retainer is often the better starting point for a smaller agency.

Do we have to do a full redesign to work with you?

No. An ongoing optimization retainer is often the smarter first move. We improve the site in pieces, so you spend less up front and results tend to show up sooner because work ships as it's ready.

It fits sites that are structurally fine and mainly need conversion work and search visibility.

Will a redesign put our organic traffic at risk?

That's the main risk in any replatform, so migration gets planned before design starts: URL mapping, redirects, metadata and schema carried across, then monitoring after launch. SEO is part of the rebuild rather than a phase after it.

Glenmede came out of their project with a 108.59% increase in non-branded traffic.

How long does an insurtech website redesign take?

About 14 weeks, with a range of 12 to 16 depending on scope. Compliance and carrier review usually move the number more than design does, so those are scheduled as named stages up front.

Multi-line carriers with several products and regions sit at the top of the range.

What does an insurtech website redesign cost?

The growth package starts at $50k and enterprise at $130k. Page count, how many lines of coverage need their own pages, content migration, and integrations like quote tools or agent locators are what move the number.

Retainers are priced separately if you'd rather spread the work out.

Can you improve our visibility when carriers ask AI assistants which platform to use?

Yes, and it's part of the build. We structure pages so answer engines can extract a clean answer, mark up the company, its coverage lines and its licensed locations, and build the third-party citations these models pull from.

Glenmede's LLM-sourced contact requests went up 828.57%, and StreetLight's AI search sessions went up 637%.

Where do security reviews and integration questions get handled on the site?

As content types rather than hardcoded text. Licensed states, carrier appointments and required disclosures live in the CMS, so when something changes your team updates it in one place and every page that references it updates too.

That also means state-specific pages and agent listings can be generated instead of built by hand.
Night sky filled with numerous stars scattered across a dark blue background.