Supplier Intelligence Website Redesign Case Study

From 27 to 231 bottom-of-funnel keywords in the top 10 in a year.

Supplier.io powers procurement for half the Fortune 100. We rebuilt the site and content — non-branded top-10 BOFU keywords grew from 27 to 231, outranking Gartner and G2 for buyer terms.

Non-branded keywords in Top 3

+3,300%

Overall Google search impressions

+410.09%

Avg session duration

+64.4%

Ranking for "Supplier Sourcing Platform"

#1

Night sky filled with numerous stars scattered across a dark blue background.

Company

Supplier.io

Industry

Supplier Intelligence Platform

Services

Website Design · Website Build · SEO

Results

The numbers tell the story

+3,300%

Non-branded keywords in Top 3

+410.09%

Overall Google search impressions

+64.4%

Avg session duration

#1

Ranking for "Supplier Sourcing Platform"

Night sky filled with numerous stars scattered across a dark blue background.