Field Service Software Website Redesign Case Study

250% more demo requests from search, at half the cost of Google Ads.

ServiceTrade helps commercial service contractors grow. We rebuilt the site around search — demo requests climbed 250% while cost per demo dropped by more than half.

Demo requests from search

+250%

Engagement time

+75%

Cost per demo compared to Google Ads

-54%

Conversion rate

+42%

Night sky filled with numerous stars scattered across a dark blue background.

Company

ServiceTrade

Industry

Field Service Management Software

Services

Rebrand · Website Design · Website Build · SEO

Results

The numbers tell the story

+250%

Demo requests from search

+75%

Engagement time

-54%

Cost per demo compared to Google Ads

+42%

Conversion rate

Night sky filled with numerous stars scattered across a dark blue background.