Home Healthcare Website Redesign Case Study

A healthcare website redesign that unified three state brands

Ideal Health Partners runs home care under a different program in Massachusetts, Michigan, and New York. We rebuilt the brand and launched new websites for all three on one connected system.

Night sky filled with numerous stars scattered across a dark blue background.

Company

Ideal Health Partners

Industry

Home care & home health services

Services

Rebrand · Logo · Collateral · Website Design · Website Build · SEO

Timeline

Full rebrand & website redesign · launched August 2026

“This whole process makes us happy… We are so excited to launch this website… I think this new website is just totally on track with everything else that’s happening with us as a business.”

Alexander Litman

President

Overview

Three states, three programs, one brand

Ideal Health Partners is a home care provider expanding across the US, with a different program in each state it serves: Medicare-certified skilled home health in Massachusetts, the Home Help Program in Michigan, and CDPAP in New York. Three programs, three separate sites, and no clear way to tell they were one company.

Takeoff led a full healthcare website redesign: a rebrand from the logo up and new sites for all three programs on one state-based system, with a 'choose your state' entry point that routes each visitor to the program that applies to them, plus local SEO and AEO so Ideal shows up in search results and AI answers in every market.

Challenge

One company that looked like three

Key Challenges

Three separate state sites made it hard to tell Ideal was one company

Dozens of facilitators in each market bidding on the same search terms

Healthcare compliance that can't get in the way of enrolling families

A business expanding toward all 50 states

How We Fixed It

One brand and a 'choose your state' entry point that still gives each program its own home

Local SEO and multi-location schema built into every state's pages

HIPAA-compliant forms and state-specific compliance pages that keep the path to enrollment clear

A state-based WordPress build the team can add new states to without starting over

Night sky filled with numerous stars scattered across a dark blue background.

Key Features Deployed

  • State-based CMS. Each state program lives on its own set of pages the Ideal team can duplicate and edit, so new states launch without a developer.
  • HIPAA-compliant intake. Secure forms handle protected health information with nothing stored on the site, routed straight to the right state team.
  • Local SEO and AEO. Multi-location schema and content built for each market, so Ideal ranks in search and gets cited in AI answers across all three states.
  • 'Choose your state' routing. One entry point sends every visitor to the program and services that apply where they live.