Website Redesigns
Engineered for Pipeline Growth
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Why Most Website Redesigns Fail to Move the Needle
You've seen it happen. A six-month project delivers a beautiful website that does nothing for your pipeline. Your organic traffic crashes post-launch. Your marketing team still submits developer tickets for basic updates. Stakeholder conflicts derail timelines and scope.
The real problem? Most agencies treat websites as creative projects. We treat them as growth systems.
Traffic Disasters
Strategy Gaps
Team Bottlenecks
"I’ve been through 12 website launches in my career, and I want to give some well-deserved credit to Takeoff for delivering the best experience I’ve had to date."
Kristine Champion
Senior VP of Marketing
The Website Launch Framework
Strategic Clarity
Get stakeholder buy-in before a single pixel moves. We run focused workshops with C-suite, marketing, sales, and product teams to extract signal from noise. Three-lens competitive analysis (SEO, UX, Design) + measurable KPI definition means every design decision connects to business outcomes.
Deliverables
- Competitive intelligence report
- Measurable KPI roadmap
- User persona battle cards
- Stakeholder-approved strategy document
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Results
Stakeholder buy-in
Measurable goals
Competitive intelligence
Visibility Foundation
Drive high-intent traffic from search engines AND AI engines. Your website needs to serve humans who browse and AI that answers. We deliver content-focused SEO/AEO strategy (keyword research, 10-30 content briefs, AI citation optimization) plus technical foundation (pre-migration audit, redirect strategy, schema markup). No traffic crashes.
Deliverables
- Site audit with action plan
- Keyword strategy
- 10-30 content briefs
- Technical SEO audits (pre + post-launch)
- Redirect mapping
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Results
SEO/AEO Strategy
Content & Technical
AI-Ready
Conversion Architecture
Clear pathways for each persona to reach their goal. We map user journeys for technical evaluators, business buyers, and end users—then design information architecture that gives each persona clear entry points. 15-25+ unique wireframes with real content, CRO baked into every page.
Deliverables
- User persona journey maps
- 2 sitemap options
- Mega menu wireframes
- 15-25 + page wireframes
- CRO recommendations
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Results
Persona pathways
CRO-Optimized UX
Standout Creative
Break pattern to be remembered. We don't give you one designer's three variations—we give you three completely different creative visions from three different designers. Modern design that is visually appealing and differentiates you from your competition. Strategic animation that enhances. Product UI graphics that showcase your platform's value instantly.
Deliverables
- 3 unique homepage concepts from 3 designers
- Component library
- Complete responsive design (4 breakpoints)
- Design system documentation
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Results
Modern Design
Animation
Brand comes to life
Team Empowerment
Your marketing team owns the site. No developer bottlenecks. Modular CMS architecture means your team combines reusable blocks to build pages without writing code. Dynamic content systems update once, reflect everywhere. Complete documentation and training so you move at the speed of your ideas.
Deliverables
- Modular CMS (WordPress or Webflow)
- Component library (15-30+ modules)
- Complete documentation
- Team training sessions
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Results
Modular CMS
No Dev Dependency
Performance Integration
Accurate data, automated workflows, measurable results. GA4 with proper event tracking. CRM integration (HubSpot/Salesforce). Martech stack connections. 30-day performance snapshot proves what's working. Closed-loop reporting tracks from first click to closed deal.
Deliverables
- Modular CMS (WordPress or Webflow)
- GA4 setup with event tracking
- CRM integration
- Martech connections
- Custom dashboards
- 30-day performance snapshot
- Optimization roadmap
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Results
CA4
CRM Sync
Martech Stack
Marketing Velocity
This is what happens when enterprise web design is done right. Your digital presence becomes a revenue engine, not a static brochure. Teams launch campaigns in hours instead of weeks. Content updates happen in minutes, not developer tickets. Your site grows with your business instead of becoming outdated the day it launches.
When all 6 layers work together, you get:
- Qualified Pipeline Growth
- Competitive Differentiation
- Team Speed
- Strategic Clarity
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Results
Pipeline Growth
Get a quote
Real results
637%
Increase in sessions sourced by AI Search
563%
Increase in sessions from Organic Search
28%
Improvement in sitewide conversion rates
Web Design Services Timeline: What to Expect
Here’s an overview of an average, 14 week website project.
Foundation Build
Week 1 - 4
Week 1 - 4
Strategy & Discovery
- Discovery questionnaires sent and completed
- Stakeholder workshops (C-suite, marketing, sales, product)
- Three-lens competitive analysis
- User persona development
- Measurable KPI definition
Visibility Foundation
- Current site audit (every URL cataloged)
- Backlink analysis
- Keyword research
- Competitor analysis
- Content audit with action plan
Architecture Phase
Week 3-6
Week 3-6
Organic Search
- SEO/AEO strategy finalized
- 10-30 content briefs created
- Redirect mapping completed
UX Strategy & persona mapping
- Information architecture development
- 2 sitemap options presented
- Wireframe creation begins
- Persona journey mapping
UX Refinement
Week 5-9
Week 5-8
Conversion & UX Optimization
- Unlimited wireframe iterations
- CRO optimization
- Component specifications
- Navigation and mega menu design
Creative Production
Week 6-10
Week 6-10
Design & Visual Identity
- 3 homepage concepts from 3 designers
- Concept selection and synthesis
- Art direction refinement
- Responsive design production (at 4 breakpoints)
- Component library creation
- Design system documentation
Build & Integration
Week 10-14
Week 10-14
Development & Team Enablement
- Modular CMS development
- Component build-out
- Web content migration
- CMS training and documentation
- QA testing across devices/browsers
Performance Integration
- GA4 setup with event tracking
- CRM integration
- Martech stack connections
- Pre-launch technical SEO audit
Launch & Optimization
Week 14
Week 14
Launch & post-launch monitoring
- Final client review
- Launch
- Post-launch technical SEO audit
- 30-day performance monitoring
- 90-day snapshot report
- Optimization roadmap
- Ongoing managed services available post-launch
Yes.... We have experience in
B2B SaaS.
Education
Insurance
Marketing
We specialize in creating websites that strengthen digital presence and drive lead generation for B2B SaaS companies. Our redesigns combine conversion-focused design with technical SEO optimization that transform outdated sites into high-performing marketing assets that help you hit your business goals.
Filter By Vertical:
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What we did:
Web design
SEO
Development
Animation
Rebranding
Healthcare
Marketing
SaaS
Freshpaint
Healthcare Marketing and Compliance Software
"Your team knocked it outta the park on a super tight timeline!"
What we did:
Web design
SEO
Animation
Development
SaaS
FiscalNote
Government Policy Software
+57.1%
SEO-sourced demo requests
+35.66%
Organic search traffic
-10.72%
Bounce Rate
+29.42%
Avg engagement time per session
"The site looks fan-tas-tic. We really enjoy working with such a responsive team that cares as much as we do about quality and speed.”
Tony Wan
Head of Platform
Who is this for?
You’re a great fit if...
- Your website needs to drive measurable pipeline impact, not just look pretty
- You have stakeholders who need alignment across marketing, sales, product, and executive teams
- You want marketing team independence without developer bottlenecks
- You understand AI search matters (ChatGPT, Perplexity, AI Overviews)
- You're ready to collaborate and view us as partners, not order-takers
- You value senior expertise (our team is 100% senior with 7+ years experience)
“It was critical for us to relaunch the Torch brand and we found the perfect partner in Takeoff. I can't say how happy we are with all of it. End-to-end you provided a very impressive partnership and we love working with you all!”
Heather Conklin
CEO
How We Can Help
Website Design
Ongoing Support
From mid-market to enterprise, websites that deliver measurable business results
Included in all packages:
Custom Website
- Strategy workshop
- Custom award-winning web design
- Webflow, Wordpress, Hubspot
- Lead form routing
- Flexible website backend
White-glove Handoff
- Website CMS training
- Go-live support
- 30-day post-launch warranty
Fullstack Website Team
- Weekly project sync
- Dedicated Senior PM
- 7-10 person team with technical expertise across design, development, and SEO
Growth
Best for: Growing companies ready to upgrade their website
Included
- Up to 15 unique layouts
- 3 Design Direction Choices
- Advanced SEO Strategy
- Competitor Research
- Persona-Based Navigation
- Homepage Animation
- Content Migration (limited)
12-16 Week Timeline
Get a quote
Enterprise
Best for: Large teams managing complex websites and integrations
Everything in Growth, PLUS
- Up to 30 unique layouts
- 4 Design Direction Choices
- Robust Product UI Package
- Robust Content Migration
- 3rd Party API Integration
- Multi-Stakeholder Collaboration
- Attribution Reporting Setup
3+ Month Timeline
Get a quote
Popular Add-ons
Outdated brand visuals?
Our brand design team can redesign, refresh or expand your brand. We won’t touch any elements you want to keep, and can evolve everything else.
Logo Refresh:
Modernize your existing logo without losing brand recognition. We refine typography, update colors, or simplify elements while keeping what already works.
Brand Guidelines Update:
Expand your existing brand system with additional colors, typography options, design elements, and usage guidelines without doing a full rebrand.
Marketing Collateral:
Extend your new brand across pitch decks, one-pagers, case studies, email templates, marketing collateral, and sales materials so everything feels cohesive post-launch.
Extend your marketing team with our capabilities across branding, SEO, CRO
& content, design, and engineering.
“Remember that sinking feeling when your go-to freelancer disappears?
With Takeoff on retainer, we always have a reliable team ready to jump in. No more frantic searches or missed deadlines for time-sensitive needs”
With Takeoff on retainer, we always have a reliable team ready to jump in. No more frantic searches or missed deadlines for time-sensitive needs”
Kristen Altamura
Senior Director, Demand Generation
Design & Dev
Ongoing design updates, performance optimization, and technical maintenance
- Component Design & Development
- Landing Page Design & Optimization
- Security & Performance Updates
- Performance Monitoring & CRO
- Marketing Collateral Design
- Web Animations
- CMS Updates & Content Support
- Emergency Support & Bug Fixes
SEO & GEO
Strategic SEO and AI search optimization without hiring a full-time team.
- SEO Strategy & Consulting
- Keyword Research & Planning
- Technical SEO
- Content Strategy & Briefs
- Content Creation
- Link and Citation Building
- Comprehensive Audits
- Performance Tracking & Reporting
Google Ads
Paid search campaigns built around qualified discovery calls, not vanity metrics.
- Google Ads Account Audit
- Campaign Strategy & Planning
- Keyword Research & Targeting
- Ad Copywriting & Creative
- Campaign Setup & Management
- A/B Testing & Optimization
- Conversion Tracking & Analytics
- Performance Reporting & Insights
Let’s build your websites success story.
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