“Big” agency work without the sticker shock.
All thanks to our lean business model.
Meet our Founders
Lenny Rozental
Managing Director / Founder
I’ve been working on websites for 15 years (time flies!).
Starting in web design, I got into web development, and then marketing. Now I combine those three pillars to help our partners create great websites.
I’ve worked with close to 100 companies including Samsung, Hand & Stone, Proplogix, and Wibbitz, on their website redesigns.
I don’t own any roosters, but I have a crazy dog aptly named “Savage” who likes to bark at the Fedex guy.
Jessica Principato
Director of Strategy / Co-Founder
I have over a decade of experience building websites, in digital marketing, product and project management, and solutions architecture roles.
During that time I’ve produced websites for some great organizations like Brooklyn Brewery, NYC Department of Education, Lincoln Center Theatre, and many more non profits, education & arts institutions, and consumer product companies.
I live on a permaculture homestead so, you may hear a rooster crowing occasionally in the background of a call.
Our vision & mission
We produce industry-leading websites with beautiful designs, user- friendly backends, and remarkable performance in a cost-effective way.
“Big” Agencies
Takeoff
Our values
- Be Proactive & Take Initiative
- Deliver ‘WOW’
- Collaborate Through Effective Communication
- Keep Innovating
- Create Fun & Spread Laughter
- Be Passionate in Your Work
- Be a Good Student & an Effective Teacher
- Build Relationships That Last
- Do More with Less
It’s when we:
Share status updates before someone even asks.
Look for ways to overcome obstacles instead of giving up.
Pick up a piece of trash from the floor instead of waiting for someone else to.
Think two steps ahead and plan for any unknowns
It’s when we:
Make someone actually say “WOW”.
Create experiences that people remember.
Make a lasting emotional impact by going above and beyond what’s expected of us.
It’s when we:
Show instead of just tell whenever we can.
Request AND give feedback early on.
Admit our mistakes as soon as we realize them.
Ask for help when you need it.
It’s when we:
Continually make iterative improvements.
Challenge the status quo and think outside the box.
Set the bar that the rest of the industry strives to reach.
It’s when we:
Laugh and make others laugh.
Get to know coworkers outside of work stuff.
Find ways to make the boring not boring for everyone.
It’s when we:
Proudly show off our work to friends and family.
Consistently make time to level up our skills.
Demonstrate Takeoff’s core values.
Prioritize the team over personal interests.
It’s when we:
Regularly read to expand our knowledge on website related topics.
Embrace what we don’t know as an opportunity to learn something new.
Share our expertise with those seeking it.
It’s when we:
Leave positive lasting impressions with the people we interact with.
Have clients happily provide references and referrals.
Are able to ask someone for help and know we can count on them.
It’s when we:
Optimize a process to make it more efficient.
Automate manual repetitive tasks to save time.
Forgo a fancy office to keep overhead low.
Send a message instead of scheduling a meeting.
What we do
Really well
Frequently asked questions
How much does a custom WordPress website cost?
Our design & build projects start at $20k.
Your cost will depend on a number of factors (ex. How many pages need to be designed, functional requirements, integrations, etc.) and we can provide an accurate estimate after a brief discovery call.
How long does it take to design and build a new website?
Typically anywhere between 2 – 3 months. It depends on how prepared you come to the table and how extensive your website’s requirements are.
If you have a rush deadline just let us know – we’ve managed to pull off some super short timelines in the past.
Either way, we can provide an accurate timeline after a brief discovery call.
Do you ONLY work with WordPress?
No. While MOST of our projects are on WordPress, our team actually has a lot of experience with a number of other website platforms and technologies.
Just let us know what you’re looking for and we’ll let you know if we might be a good fit.
Do you provide ongoing website support & maintenance?
Yes! We have a service called Autopilot which covers ongoing website support for maintenance and new feature implementations.
Job Openings
(remote) Sr. Web Project Manager – PT / FT
We are looking for a PM who will own the delivery of web projects, being the liaison between clients, developers, supporting resources, and other stakeholders.
(remote) UX / Visual Website Designer – PT / FT
As a website designer, you will own the delivery of the strategic visual presentation for web projects, working directly with project managers, clients, and developers.
(remote) Lead Web Developer
We are looking for a Lead Web Developer to join our team with both hands-on coding and team management experience that is knowledgeable on emerging technologies, frameworks, and tools.